When we come to on-page SEO, that sure we all heard enough about Meta tags. \n
A learner might get confusion regarding topics of On-Page SEO. So in this topic I am covering all the sub-topics of On-Page SEO and its techniques.
What is On-Page SEO?
On-Page SEO is the process of optimizing each and every web page of your site in order to rank higher in the Search Engine Results Pages (SERPS).
Wait don't get confusion here On-Page is related to all the operation we do within the page called On-Page (within the web page).
Here is the list of all On-Page SEO techniques
- Title tag
- Meta description
- Canonical tag
- Robot file
- Image tag
- Directory Naming
These 8 topics are important for SEO.
Title tag defines the title of your web page or document. When you writing title tag it should be clear, short, not duplicate of content of web page.
<title> SDAC InfoTech Placement & Training </title>
If your company has no brand value then it should be keyword like:
<title>Placement & Training services in Mumbai </title >
The length of title tag it should be 56 to 60 characters. If you exceed the character, Google will only shows first 60 characters. Your title will look like these in Search engine result page.
Description is information about your webpage. What topic you are writing. It should be descriptive and no more than 160 characters. There is no need to arrange it in keyword manner. If you don't know about what exactly is Keyword don't worry take a look on following example you will understand what is keyword.
What you enter in search engine example:
You entered: java course near me (it will be keyword)
Keyword is something we search in Google for some result. Description is information about webpage.
Canonical Tag is an HTML element that is used to prevent duplicate content issues. Now you probably think about how to decide which duplicate content is. In your website there has plenty of webpages sometimes that pages hyperlinks repeats more than 5 our 6 times our may be a lot time. We repeated that link many times that will arise duplicate content issue. So instead of that we just have to tell Google these webpage is original page and these hyperlinks are copy of this original page that's it.
Take a look following example:
<link rel="canonical" href="http://www.sdacinfotech.com/index.php">
Rel = reference
Add these it into your head section of index.html page so that Google will understand these index.html page is original page and its hyperlinks are copy of these original pages.
Meta robots tag is a tag that tells search engines what to follow and what not to follow. It is a piece of code in the <head> section of your webpage. It's a simple code that gives you the power to decide about what pages you want to hide from search engine crawlers.
Take a look example :
<meta name="robots" content="index, follow">
Place it within head section of html and if you don't want Google follow your page then just right following code.
<meta name="robots" content="noindex, nofollow">
And here is you understand Meta tags why is important.
In digital marketing we advertise our product on digital platform.
Advertise it means it can be paid advertisement using Facebook our YouTube, Google advert. But you can do organic marketing using on page optimization.
Now focus on these lines if you want your website on top of SERP (Search engine result page), Then you should have to SERP optimize page. It mainly based on ON-page optimization.
If I am talking about search engine look at the following example:
You search in search engine for hair saloon near me, what next happen search engine searches all the website and check that who has that keyword and related content to display it on SERP.
Basically it means your website should be on-page optimize there should be meta tags proper heading tag , title tag.
Same as image tag simple in your website you have tourist website there has one image regarding tour packages . It wills great if you name that image like:
It should be like keyword and apart from that your alt tag also has to write like keyword it should not single word should be 3 words.
Now you understand the concept of image tag. Naming directories its means your directories have proper name for better understanding of Google engine like :
Assume that You have Ecommerce portal you're going to sale shoes online , directories it means behind your website there are plenty of folders like image has separate folder, file has separate folder , but
If you are going to sale nike shoes sounder the image folder there should be another folder call nike and its different types.
Next blog will cover off page optimization thank you.