Blogs by SDAC

On-Page SEO techniques: Perfect SEO tricks


When we come to on-page SEO, that sure we all heard enough about Meta tags. \n A learner might get confusion regarding topics of On-Page SEO. So in this topic I am covering all the sub-topics of On-Page SEO and its techniques.

What is On-Page SEO?

On-Page SEO is the process of optimizing each and every web page of your site in order to rank higher in the Search Engine Results Pages (SERPS).
Wait don't get confusion here On-Page is related to all the operation we do within the page called On-Page (within the web page).
Here is the list of all On-Page SEO techniques
  • Title tag
  • Meta description
  • Canonical tag
  • Robot file
  • Image tag
  • Directory Naming
These 8 topics are important for SEO.
Title tag
Title tag defines the title of your web page or document. When you writing title tag it should be clear, short, not duplicate of content of web page.
<title> SDAC InfoTech Placement & Training </title>
If your company has no brand value then it should be keyword like:
<title>Placement & Training services in Mumbai </title >
The length of title tag it should be 56 to 60 characters. If you exceed the character, Google will only shows first 60 characters. Your title will look like these in Search engine result page.
Meta Description
Description is information about your webpage. What topic you are writing. It should be descriptive and no more than 160 characters. There is no need to arrange it in keyword manner. If you don't know about what exactly is Keyword don't worry take a look on following example you will understand what is keyword.
What you enter in search engine example:
You entered: java course near me (it will be keyword)
Keyword is something we search in Google for some result. Description is information about webpage.
Canonical tag
Canonical Tag is an HTML element that is used to prevent duplicate content issues. Now you probably think about how to decide which duplicate content is. In your website there has plenty of webpages sometimes that pages hyperlinks repeats more than 5 our 6 times our may be a lot time. We repeated that link many times that will arise duplicate content issue. So instead of that we just have to tell Google these webpage is original page and these hyperlinks are copy of this original page that's it.
Take a look following example:
<link rel="canonical" href="http://www.sdacinfotech.com/index.php">
Rel = reference
Add these it into your head section of index.html page so that Google will understand these index.html page is original page and its hyperlinks are copy of these original pages.
Robot file:
Meta robots tag is a tag that tells search engines what to follow and what not to follow. It is a piece of code in the <head> section of your webpage. It's a simple code that gives you the power to decide about what pages you want to hide from search engine crawlers.
Take a look example :
<meta name="robots" content="index, follow">
Place it within head section of html and if you don't want Google follow your page then just right following code.
<meta name="robots" content="noindex, nofollow">
And here is you understand Meta tags why is important.
Image tag
In digital marketing we advertise our product on digital platform. Advertise it means it can be paid advertisement using Facebook our YouTube, Google advert. But you can do organic marketing using on page optimization. Now focus on these lines if you want your website on top of SERP (Search engine result page), Then you should have to SERP optimize page. It mainly based on ON-page optimization.
If I am talking about search engine look at the following example:
You search in search engine for hair saloon near me, what next happen search engine searches all the website and check that who has that keyword and related content to display it on SERP.
Basically it means your website should be on-page optimize there should be meta tags proper heading tag , title tag.
Same as image tag simple in your website you have tourist website there has one image regarding tour packages . It wills great if you name that image like:
Goa-tour-packages-2019.jpg
It should be like keyword and apart from that your alt tag also has to write like keyword it should not single word should be 3 words.
Directories
Now you understand the concept of image tag. Naming directories its means your directories have proper name for better understanding of Google engine like :
Assume that You have Ecommerce portal you're going to sale shoes online , directories it means behind your website there are plenty of folders like image has separate folder, file has separate folder , but If you are going to sale nike shoes sounder the image folder there should be another folder call nike and its different types.
Directories: Images/Nike/sports/size/9.jpg.
Next blog will cover off page optimization thank you.
Posted on 17th January 2019

In short SEO off page tutorial


Successful SEO expert keep their heads around many different aspects of medium like digital marketing, blogs. But at its core is being able to write compelling and engaging content on a consistent basis over time.
Below are few of lesson I have learned on the topic over the back few months.
Where to start
How to start the off page SEO and 5 crucial points.
Topics we are going to cover
  • Social media overview
  • Directory submission
  • Blog
  • Blog marketing
  • Forum discussion
  • Reviews
Techniques
  • Marinates ideas into post
  • How to write great blog content
That's it if you cleverly grab these you will be master in it within 3 months. It need consistency once you got that definitely you will.
So hope you learn something from understand in succinct from these blog, blog is tend to explore new ideas.

How to start the off page SEO and 5 crucial points.

Let's start
I know you might be confused from where to start off page. Let's take a real time exampleall might be aware about cookingfood when we initially start making what we do we take all the ingrediance and we mix it one by one but we don't know which ingredient we have to take first.
Let's start
Off page SEO basically what? We do all operation outside the page for the domain. Out-side that includes social media, blogs, etc.
What we are trying to achieve using off page optimization.
We trying to achieve a food which is we made using ingredient don't get confusion here I know when we are in the start of topic somehow we are confuse so here we are trying to achieve traffic to our side and SERP should be made of our keyword right .
It means when we search Java Course in Mumbai there are a lot of criteria or results come up on the search engine and that result should be our link our domain we are trying to achieve.
We start with social media
When we start off page optimization mainly it based on two things social media and blog and blog marketing.
Social media is one of the types of off page optimization.
Posted on 6th February 2019